I’m currently reading Platform: Get Noticed in a Noisy World by Michael Hyatt. I also follow Michael’s blog. He’s a ball of energy, a no-nonsense, straight-forward, genuine leader. He’s figured out how to make all this work… this blogging, branding, getting noticed in a noisy world thing. And so, I’m reading his book. What he’s doing is working (case in point, I bought the book), which begs the question, is what I’m doing working? Am I getting noticed in a noisy world? Further still, should I even be asking the question?
Do you know what I like best about Michael’s book? All the helpful tips for getting noticed.
Do you know what makes me the most uncomfortable about Michael’s book? All the helpful tips for getting noticed.
I struggle with this… this whole “look at me.” Truly, that’s not the pulse behind Michael’s book. Michael is trying to equip his readers with the necessary tools that better enable them to get their message out. I get it. I’m grateful for it. After all, I believe I have a message—a story of grace and witness to share with others. I believe you have one as well. As Christians, we are charged with the “story.” The Great Commission belongs to believers and is Christ’s benediction to his earthly tenure, his parting words intended for us (see Matthew 28:16-20). Going into all the world (your little corner of the world) and making disciples isn’t an optional requirement of our faith. It’s a necessary component to cultivating our faith.
In light of this, Michael’s question becomes a question I’m willing to wrestle with as I seek to put parameters around what I’m doing here at my blogging address, peace for the journey. Am I getting noticed in a noisy world? Is my message getting through? How can I best maximize the witness of my heart so that the hearts of others might be drawn closer to the heart of the Father?
It’s a tricky endeavor, merging sacred witness with social media platforms (Michael devotes a lot of chapters to talking about this area, probably because so many of us are focused there). Blogging, facebooking, twittering, pinterest, it’s a lot to take on. And I might get blasted for saying this, but I’ve come to believe that there is always a “me” attached to these forums. Think about it… even if we’re typing out scriptures for one another, we’re still the mouthpiece—the hands and heart behind our tweets. And that’s not always a bad something; most of the time, it’s a really good something, but we can’t deny that there’s not a “me” that comes with each and every one of our posts, our status updates, our tweets, our pins. We’re just a huge part of the process. We want to be heard; accordingly, we speak our minds.
And therein lies the rub—our minds. My mind. Oh the places it goes, the explorations it undertakes! My mind is a traveling gypsy. Left unregulated by the Holy Spirit’s guidance, I could easily steer off course and make this place about something else, something other than my journey with Jesus.
I guess I just want to do this right. I don’t want to get so tangled up in all the particulars—the strategies, methods, and latest trends—that I lose my focus. I want to keep writing about my journey with Jesus and then let go of the rest. Let what happens happen and let that be enough. But underneath, there’s still this push for more, this pulsing notion that I should be doing more to get my story out there and to keep up with this ever-changing beast named social media. Indeed, a tough wrestling, this idea of platform and my feelings about getting noticed, about getting God noticed.
How about you and your platform? Do you ever feel the strain? What stage has God allowed to serve as a venue for your faith’s witness? Are you getting noticed in a noisy world? Is God getting noticed because of you? How has social media shaped the way you share your story? What’s going right with it? What’s going wrong with it? And why has it become so desperately important to most of us?
I’m not knocking Michael’s book. I love his book; it’s chock-full of practical advice for anyone with “something to say or sell.” But I just don’t know how to take all of his advice and incorporate it into what I’m trying to do here in my little corner of the blogosphere. It just feels too big and too hard some days. Maybe I’m just too tired.
I’d love to hear your thoughts on any of the above questions. Obviously, my heart’s working them through, and I’d like nothing better than to work them through with you, faithful readers. Let’s keep the conversation positive, and as an added bonus, I’m giving away a copy of Michael’s book. Just mention your interest in your discussion of these questions. As always…
Peace for the journey